We know what it is. We know what it does. Yet many of you don’t have it, and those of you who do have it… do not have nearly enough.
According to LIMRA’s 2010 Life Insurance Ownership Study:
Almost one-third of U.S. households (35 million) don’t have any life insurance at all.
Half of U.S. households (58 million) readily admit they currently don’t have adequate life insurance coverage- the highest level ever.
“Life insurance beat out all other sources of financial assets or income that Americans expect to use to help pay the bills, and to maintain their lifestyle if the primary wage earners dies.”
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